Rylee Hart
Creative direction · Fashion strategy

Rylee
Hart

Creative concepts, research, and fashion worlds shaped between Los Angeles, Toronto, and London.

Portrait of Rylee Hart
Los Angeles-based creative
Portfolio / 2026Explore the work ↓
03VogueERDEM · Final project
Vogue College of Fashion · Final project

ERDEM
In Full Bloom

A campaign designed to bring a new generation into ERDEM's romantic world.

Created in London as my final Vogue College project, the proposal pairs an immersive exhibition at The Wallace Collection with contemporary artist collaborations, limited-edition product, and digital storytelling.

Challenge

Reach younger luxury consumers without losing ERDEM's heritage, craft, or quiet elegance.

Concept

The blossoming flower becomes a metaphor for growth: culturally relevant, participatory, and still unmistakably ERDEM.

Role

Research, concept development, campaign strategy, experience design, and final presentation.

Final pitch

The campaign,
frame by frame.

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ERDEM In Full Bloom pitch slide: Campaign world
01Campaign world
ERDEM In Full Bloom pitch slide: Who is ERDEM
02Who is ERDEM
ERDEM In Full Bloom pitch slide: Concept
03Concept
ERDEM In Full Bloom pitch slide: The Wallace Collection
04The Wallace Collection
ERDEM In Full Bloom pitch slide: Artist collaboration
05Artist collaboration
ERDEM In Full Bloom pitch slide: Limited edition
06Limited edition
ERDEM In Full Bloom pitch slide: Timeline
07Timeline
ERDEM In Full Bloom pitch slide: Target audience
08Target audience
The final chapter

From research
to the room.

At Vogue College in London, ERDEM In Full Bloom moved from brand analysis and field research into a live final pitch for industry professionals.

Rylee presenting ERDEM In Full Bloom at Vogue College of Fashion
Presenting In Full Bloom
Rylee at Vogue College of Fashion
Vogue College of Fashion
Vogue College students at King's Cross
London / between classes
Brand analysisCampaign strategyExperiential retailAudience development
05Academic case studiesMIU MIU · Pink Pilates
FSH 300 · Supply Chain Project

MIU MIU
Supply Chain

A complete supply-chain and collection plan balancing Miu Miu's experimental identity with commercial and operational decisions.

The study moves from brand strategy and target customer through seasonal assortments, creative direction, tech packs, costing, production planning, country of origin, and factory sourcing.

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Brand strategyAssortment planningTech packsCostingFactory sourcing
Experiential Marketing · Case Study

PINK
Pilates

A recurring Los Angeles wellness activation designed to introduce a new shade of PINK.

The proposal connects PINK activewear, Glow Pilates, and Erewhon through an influencer launch, monthly public classes, social strategy, partnerships, PR, collateral, pricing, and a complete run of show.

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Experiential marketingInfluencer strategyPartnershipsEvent operationsPR planning
04NRFStudent Program · New York
NRF Foundation · Student Program 2026

Learning
in the room.

I had the privilege of attending the NRF Student Program in New York City—hearing directly from industry professionals and meeting mentors and retail recruiters.

The experience put my networking skills to the test and pushed me to reflect on how I learn, communicate, and grow. I left with a clearer understanding of my strengths, the skills I want to sharpen, and the value of staying curious and adaptable in fast-paced environments.

It was a reminder that the most useful growth often begins just outside your comfort zone.

Rylee and fellow students at the NRF Foundation New York Student Program
NRF Foundation Student Program / New York
Rylee meeting retail industry mentors at the NRF program
Industry mentorship
Students attending an NRF industry session
Learning from leaders
01 / Listen closely02 / Introduce yourself03 / Stay adaptable
01AboutRylee · Los Angeles
Rylee and classmates working together in a creative studio
Creative community / Los Angeles
A little more personal

Expression,
balance &
hard work.

I'm a creative based in Los Angeles, originally from Portland and raised in Toronto.

My life has always been shaped by expression, balance, family, love, passion—and, most of all, hard work. I've learned that growth means pushing beyond what feels comfortable, and I bring that curiosity and ambition to everything I make.

I spend the academic year immersed in school and Los Angeles' creative scene. Summers occasionally bring me back to Toronto and the calm of my family's lake house—the counterbalance that keeps the work grounded.

02RésuméExperience · Education · Skills
View résuméExperience, education, and skills+
Rylee Hart / Creative

Selected
experience

Fashion Business student at Arizona State University's Herberger Institute for Design and the Arts. B.A. Fashion Business (Fashion Merchandising), 2023–2027.

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Jul–Aug 2026Vogue College of FashionStudent · London
Jan 2025–Jan 2026National Retail FederationStudent Ambassador · Los Angeles
Jun–Sep 2025TEAMLTDSummer Intern · Toronto
Feb–May 2025Arizona State UniversityStudent Worker · Los Angeles
Jan–May 2025Jill Jacobs StudioCelebrity Styling Intern · Los Angeles
Mar–Jun 2024Solgo AtelierFashion Intern · Los Angeles
2021–2023Garage ClothingSales Associate · Toronto

Skills

Fashion stylingMerchandisingFashion buyingMarketing & brandingPhotography & modelingSocial mediaPublic relationsAdobe Creative SuiteProject management